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Ever found yourself working to make ends meet? Or have you ever found yourself unhappy doing something completely opposite of what you had planned? In this day in age, the route to your bills being payed on time sometimes means sacrificing the the dreams and desires you once had in regards to your career. Well Benny Gold was a direct example of just that, unhappy and unsatisfied with the complacent position he had under commercialized agency. It came to his attention that through midst of things he may have lost his aspiration and enthusiasm to follow his intuition of freedom and design by breaking the corporate chains of bondage. That freedom would allow him to express himself with the means of art and imagery in a way that his prior company wouldn't allow. Benny traded the suit for his own line, his own brand, and not only that but his own entitlement. There's an old saying of the "Sky is the Limit", and in this case Mr. Gold's infamous paper plane logo exemplifies that exact motto. The idea and thought behind this brand started with a simple sticker that Benny spread around town. This sticker had a message to it, and the message was to "Stay Gold." To Benny that meant a lot of things, for one it symbolized the need to stay true to your beliefs as well as your individual being as well as recognizing what traits and notions represent you, and those ideas can be seen directly with his work. Once the idea came to life, the mantra he lived by came to life with his work as an example. Stay Gold