The road through fashion is ever evolving and continues to change and recycle itself leaving the youngest of generations with the belief that it all started in 2012. Not true young bucks. Fashion is (and has been) constantly grabbing from previous generations as the times change.
Brixton is one brand that set the trend for Spring of 2012 making “work” wear as trendy as “street” wear without evolving one bit; this is where the company started. The company started off with fedora’s a fiddler made popular in the 1920′s and 30′s by gangsters, hardworking men, and paperboys. 
Imagine the 1930′s… a time when everyone who worked did so for long hours just to make ends meet… envied only by those who didn’t have jobs; Factory workers, fisherman, railroad workers, lumber jacks, etc. Hard working people that didn’t get paid to think, but to work… and work hard they did. Brixton brings us back to that time and how appropriate in a time when America faces similar hardships. It was a depression. One like America has never faced until recently. 
Fashion will continue to evolve but for now it will stay true to what made America, “America” before the banks turned it into what it is today. We will overcome. We always do. And Brixton will be there.
Archive for January 2012
The roots and foundation of Ambiguous started with one word that was taped above its creator’s dorm room in college. Founder Frank Delgadillo lived by the mantra of “Vague”, meaning uncertain or indefinite. That word in turn led to the idea and practice of Ambiguous, a varied option of interpretations.
As an idealist, Frank never settled with conformity, but rather break the mold. He achieved the goal that everyone wishes for, to make a living out of doing what he loves. With an abundance of influences consisting of friends from artists, surfers, and skaters, Ambiguous took a major step to branding one of the world’s most recognized clothing brands in their industry.
Their designs are unique and universal, and they are exact extractions from their name. They aim to deliver visuals that are unclear and indefinite, in turn making you think and widen your perception of things. Their outlook and clothing caught the eyes of So Cal’s surf and skate scene, which led to the awareness and attention of the rest of the world including countries like Japan.
As a whole, Ambiguous is the brand that thinks outside of the box as well as in, with different outlooks and interpretations, they combine those to provide you with the exclusiveness and rarity that we so desperately long for.
Just Live is the mantra behind JSLV, a brand that thrives for the moment and doesn’t look back. They go by the saying “Now or Never” and that exact statement got them to where they are now. In just a minimal amount of time JSLV exceeded and flourished well past a good idea, it turned into a worldwide recognized brand. They incorporate all aspects of surf, skate, and the culture related into all of their merchandise. Its a mirrored reflection of the lifestyle we live, as well as expression. They aim to keep their signature classic while simultaneously being innovative and up to date while staying true to their roots.
In the year of 1986, Etnies was founded by a french footwear company Rautureau Apple. A few years later a France native as well as pro skater by name of Pierre Andre Senizergues began selling Etnies in America. It went by the name of Etnies USA which later became Etnies America. The year was 1992 when it became the first skateboard footwear brand that was owned and operated by a pro skater. Pierre then acquired a licensing deal to design Etnies in the US. By 1995, Rautureau was bought out by a Euro footwear company. Not knowing what was to come about with the licensing agreement, Pierre then started Emerica, which was short for Etnies America in 96′. Rautureau Apple then listed Etnies for purchase, various companies such as Nike were interested but Pierre snagged the full rights. From that point on, Etnies and Emerica were two totally different brands with their own likeness and individuality. And that is the birth of one of the most respected skateboard brands out right now.
Inspiration, history, as well as the present and future is what RVCA is founded on. They aim to influence and incite the generations of now and yet to come. It is a collaboration of distinct minds coming together and bringing their culture to life through expression. A combination of music and culture if you will, a line dedicated to articulation and distinction. An example of their endeavors is the Artist Network Program which is a showcase of various artists brilliance and gifts. From successful and accomplished to unrecognized artists making their debut. RVCA’s ambition is to encourage the ethics and morals of today’s generation. They aim to influence and impact one another and break all barriers on creativity. The meaning of balance of opposites is on how oppositions interact and yet coexist in the same being. From order to anarchy to oil and water, its all tied in to their views of art and fashion to broaden your horizon and outlook on everything.
When people hear the name Acrylick they usually tend to think of paint, but it is has way more meaning than that. Acrylick believes in being widespread and Universal, providing something for everyone. They make it to a point where one can find their own unique style and originality through their clothing and to express how they feel. They believe in originality rather than conformity, as well as their belief in the chase and capture of one’s purpose and soul in life. They aim to convey feelings and emotions through visuals captured on their clothing. Acrylick is definitely beyond a brand, they’re more of a lifestyle. A lifestyle consisting of expression, visualizations, meaning, and depth.
If you were to mix a retro design with a modern watch, the outcome would be a Vestal. It brings about the feel of the past with the flair of the new. With its contemporary design and style, Vestal will never go unnoticed. They’re heavily influenced by music and musicians alike, being so tied in with those two, Vestal’s goal is to go above and beyond a timepiece and to evolve into a continuation of the rock influenced culture which is in the process at this very moment. They have a deep appreciation for art and music that they tie in to their design, it provides a certain edge to them, and lets them stand out from the others. More is less, and Vestal aims to give you more without saying it. They’re made with some of the highest quality materials and serve their purpose with their ultimate sense of style and functionality.
Von Zipper epitomizes individuality as well as personality. Its consistent with its efforts to give you the upper hand as far as style. Being so diverse, they cover an array of genres and likings to fit your preference. They’re based out of Orange County providing you with their So. Cal flair and edge. Whether you’re taking a cruise or hitting the slopes, VZ definitely has you covered from shades to goggles. Their style is unique and can be easily incorporated into yours. Summer is approaching quickly, so why not take precaution and look good doing it?