Ambig Clothing (formerly Ambiguous) is starting off Spring right with a fresh crop of the newest gear comfortably priced. Most woven’s are under $40, board and walk shorts under $45, and tee’s under $20. But that’s not what makes this brand exceptional. Through all the years Ambig has been in business, they’ve stayed true to the brand and skateboarding, as you can see in this video that compliment their online ‘zine’. In the video you will some skateboarding and a model shoot. I’m not too sure where you can pick up a copy of the zine but you can definitely look it up online. Everyone’s been asking about the model featured but we are not sure who she is (or where more of her photos can be located.)
Ambig as that go-to brand if your looking for something to wear before you head out on your day or night. Like most brands these past couple of years, they have gone through a transition but have come out stronger than ever. We’re looking for am ‘BIG’ things from this brand in 2012 and beyond. Skateboarding is and always be an underground culture. That’s where it belongs. That’s where it will always be.
Posts Tagged ‘Clothing’
The roots and foundation of Ambiguous started with one word that was taped above its creator’s dorm room in college. Founder Frank Delgadillo lived by the mantra of “Vague”, meaning uncertain or indefinite. That word in turn led to the idea and practice of Ambiguous, a varied option of interpretations.
As an idealist, Frank never settled with conformity, but rather break the mold. He achieved the goal that everyone wishes for, to make a living out of doing what he loves. With an abundance of influences consisting of friends from artists, surfers, and skaters, Ambiguous took a major step to branding one of the world’s most recognized clothing brands in their industry.
Their designs are unique and universal, and they are exact extractions from their name. They aim to deliver visuals that are unclear and indefinite, in turn making you think and widen your perception of things. Their outlook and clothing caught the eyes of So Cal’s surf and skate scene, which led to the awareness and attention of the rest of the world including countries like Japan.
As a whole, Ambiguous is the brand that thinks outside of the box as well as in, with different outlooks and interpretations, they combine those to provide you with the exclusiveness and rarity that we so desperately long for.
Just Live is the mantra behind JSLV, a brand that thrives for the moment and doesn’t look back. They go by the saying “Now or Never” and that exact statement got them to where they are now. In just a minimal amount of time JSLV exceeded and flourished well past a good idea, it turned into a worldwide recognized brand. They incorporate all aspects of surf, skate, and the culture related into all of their merchandise. Its a mirrored reflection of the lifestyle we live, as well as expression. They aim to keep their signature classic while simultaneously being innovative and up to date while staying true to their roots.
In the year of 1986, Etnies was founded by a french footwear company Rautureau Apple. A few years later a France native as well as pro skater by name of Pierre Andre Senizergues began selling Etnies in America. It went by the name of Etnies USA which later became Etnies America. The year was 1992 when it became the first skateboard footwear brand that was owned and operated by a pro skater. Pierre then acquired a licensing deal to design Etnies in the US. By 1995, Rautureau was bought out by a Euro footwear company. Not knowing what was to come about with the licensing agreement, Pierre then started Emerica, which was short for Etnies America in 96′. Rautureau Apple then listed Etnies for purchase, various companies such as Nike were interested but Pierre snagged the full rights. From that point on, Etnies and Emerica were two totally different brands with their own likeness and individuality. And that is the birth of one of the most respected skateboard brands out right now.
When people hear the name Acrylick they usually tend to think of paint, but it is has way more meaning than that. Acrylick believes in being widespread and Universal, providing something for everyone. They make it to a point where one can find their own unique style and originality through their clothing and to express how they feel. They believe in originality rather than conformity, as well as their belief in the chase and capture of one’s purpose and soul in life. They aim to convey feelings and emotions through visuals captured on their clothing. Acrylick is definitely beyond a brand, they’re more of a lifestyle. A lifestyle consisting of expression, visualizations, meaning, and depth.
The name of the brand Fourstar clothing is an understatement, in reality it should be Fivestar clothing. Founded and grounded in skateboarding, Erik Koston and Guy Mariano started this line based on the core of skating. It all started in the year of 1996, when neither skaters had any sponsors. It came to a point in their career when they were tired of wearing Tommy Hilfiger, Nautica, and Polo that had absolutely nothing to do with skating and the people involved in the industry. As an effect, they started Fourstar and ever since has been a great success, and not just the business aspect of it, but creating one of the greatest skate teams in history.
They believed that skating had a big influence in fashion and they were right. You can say that it has a stronghold on street fashion everywhere, from skinny jeans to shoes. As a company being owned and operated by skaters, it focuses on the sport and the people behind it as well as everyone else alike. Its a company staying true to their roots, and never straying away from them, providing us with the products we want and need. As it was stated before, Fourstar in an understatement… Five would be the name of the game.
Looser Machine is company that specializes in oldschool motorcycle helmets like the kind that you would see in the 70′s on stunt artists such as Super Dave or Evil Canival as they jump through a ring of fire on a motorcycle. Their helmet line is called the Knuckleheads and was inspired by riding and wrenching oldschool motorcycles and hot rods in the 60s and 70s skateboarding culture. The company was founded by a professional skateboarder Adrian Lopez in Oceanside California in 2009. They also have a full line of clothing, accessories and skateboards that we decided to carry here at Stix. With Looser Machine you are always winning so check out Looser Machine today at Stix and remember always to “Destroy The Future”.