Keith Hufnagel is the culprit for the up and coming brand HUF. It has been taking the streets at will continue to do so nonetheless. Mr. Hufnagel grew up on the east coast in New York with skateboarding as his motive and purpose. As a result Keith packed up his stuff and made the move to San Francisco to chase his dream in skateboarding. While he was in San Francisco, he got tired of the brands out during the time and wanted a change. Thats when the master plan came into play and made the change himself. August 2002 was when he opened his first store as a shop to provide the surrounding areas with the most favored and sought-after brands out at the time. During his experience, he came to the conclusion of starting HUF. Which eventually swayed him to focus mainly on his brand itself. Huf then transformed into one of the fastest growing and identified street brands out right now. Keith has done an incredible job of tying the differences of street wear and skaters alike into one. HUF is now a worldwide brand and can be seen in retailers across the globe.