There’s an abundance of different skate companies that have a certain characteristic that sets them apart from the others. Distinction plays a key role in the success of a company because without it they’d all be the same, another company mixed in with the others. As it was said before, originality is one of the biggest assets a company can have.
Some companies specialize in one thing, another company may specialize in another. Whatever their specialty is, its what attracted their audience to their brand in the first place. Theres a wide range of demographics and generations that spread across the board with different tastes and likings, so with that in mind different companies accommodate those tastes and likings.
Hook-Ups is the brand that displays their appeal through bold imagery, females, and other visuals that catch our attention. Anime is one of their biggest themes, and its been used to display Jeremy Klein’s interests. Jeremy Klein by the way is the founder of Hook-Ups as well as a professional skateboarder.
He founded it back in July of 1994, it started out as a simple clothing line including all of his favorite pastimes including Japanese anime, ice cream, skateboarding, and of course women. The overwhelming popularity of the line turned it into a full fledged skate company with skateboard decks as well as various types of apparel and accessories.
This brand has evolved from its original anime roots to creating characters and an overall style all in its own. What started out as a t-shirt line has since evolved into something that collectors seek on a regular basis.