Keith Hufnagel is to blame for the ever ascending brand HUF. Its taking the streets by storm and will continue to thrive under any circumstances. Keith grew up in New York with skateboarding as his passion and first love. He then moved to San Francisco to pursue his passion in skateboarding. During his stay in Sf, he wanted an alternative to clothing in which he would be wearing. As a result he opened up his first store in August 2002 as a little storefront providing the areas most popular brands and lines out at the time. During the process, he started HUF which ultimately led to him focusing solely on that alone. HUF became one of the faster growing and recognized street brands out at this time. He combined the differences and bridged the gaps of street wear and the skateboarding community. As of now HUF offers and produces top notch high quality merchandise right out of their Downtown Los Angeles headquarters.